Privacy Policy

Full Details of the Website Owner and Database Controller

• Company Name: Alex Losky Ltd.
• Company Registration Number: 513502534
• Phone Number: 02-6235595
• Email Address: yael@losky.co.il
• Website URL: www.losky.co.il
• Physical Address for Correspondence: David HaMelech 19, Jerusalem

Our company is committed to protecting the privacy of users on its website (“the Site”). This document is intended to detail how we manage personal information provided to us or collected during use of the Site, in accordance with the provisions of the Protection of Privacy Law, 5741-1981 and Amendment 13 to the Law, which entered into force on August 14, 2025. Use of the Site constitutes consent to this policy, as it may be updated from time to time. If you do not agree with it, you are requested not to use the Site.

General

This policy applies to all services, content, and functionalities offered on the Site. Providing personal details is not mandatory by law; however, without providing them, some services or functionalities on the Site may not be accessible to you. This policy is drafted in the masculine gender for convenience only and refers equally to all genders. The company operates transparently and in accordance with legal requirements and will update this document as necessary.

Information We Collect via the Website

• User-Initiated Information: Full name, email address, landline phone number, mobile phone number, physical address, and content of inquiries.
• Site Usage Information: Details about selected services, actions performed, and content viewed.
• Technical Information: IP address, browser type, operating system, approximate location, preferred language, and browsing data.
• Information Collected via Technological Means: Cookies, pixels, and other analytics tools that enable performance monitoring, security, and content personalization.

Information We Do Not Collect

Medical, biometric, political, religious, or other sensitive information — unless voluntarily provided by the user with explicit consent to its collection. Information not required for operating the Site or providing services will not be collected or stored.

Method of Information Collection and Storage

Information is collected during active use of the Site — filling out forms, registering for services, or making purchases. It is also collected automatically via browsing technologies such as cookies and pixels. The information is stored in secure storage systems, in Israel and abroad, in accordance with legal requirements. The company ensures that service providers implement strict information security procedures.

Purpose of Information Collection and Use

• Contacting the inquirer and responding to their questions, and improving Site content.
• Handling inquiries, requests, and technical support.
• Sending marketing and promotional information — subject to explicit consent.
• Internal control, detecting unusual activities, and preventing fraud.
• Compliance with legal obligations and applicable law.

Legal Basis for Processing Information

Information processing will be carried out based on one of the legal grounds stipulated by law:

• Explicit user consent.
• Necessity for fulfilling a contractual obligation or providing a service.
• Legal obligation.
• Legitimate interest of the company that does not infringe on user rights.

Sensitive information processing will only occur with an appropriate legal basis and in full compliance with the law.

User Contact and Direct Mailing

The company may contact the user for updates, operational messages, and service purposes. Sending advertising or marketing material will only occur after receiving explicit consent. Contact may be made via email, SMS, or instant messaging applications. Additionally, we may contact the user via instant messaging apps, including WhatsApp, for service, updates, or inquiry responses — all subject to user consent and in accordance with the law. The user may unsubscribe from the mailing list at any time.

Disclosure of Information to Third Parties

Information will be transferred to third parties only for the purpose of operating the Site and providing services. Relevant parties include: hosting providers, mailing systems, and advertising platforms such as Google and Meta. Personal information collected through Site activity is not transferred to providers outside Israel, unless the user actively selects a service involving such transfer — for example, purchasing property abroad. In such cases, transfer will occur only to provide the service and in compliance with the law. In the event of structural changes — merger, acquisition, or activity transfer — information may be transferred to the acquiring entity subject to this policy. The company will not sell personal information to third parties for advertising purposes.

Use of Cookies and Tracking Tools

While browsing/using the Site, various technologies are used for operational management, including “cookies,” pixels, etc. Some information may be transmitted to digital advertising platforms, including Google, Facebook, and Instagram (META), via cookies and pixels, to display relevant ads to users. We also use remarketing cookies on Google and social platforms Instagram and Facebook, enabling analysis of user actions and personalized ad campaigns. Purposes of Use:

• Maintaining basic Site functionality (e.g., saving login details).
• Collecting statistical data to improve content and services.
• Enhancing user experience while browsing.
• Displaying personalized content and targeted advertising.

A cookie management interface (Cookies Popup) will be displayed on the Site, allowing users control over different types of cookies, including the option to disable non-essential cookies. Blocking certain cookies may affect service availability and browsing experience.

Third-Party Advertisements to Users

The company may allow placement of advertisements managed by external companies. Information collected through such ads is subject to the privacy policies of the operating companies. This content is displayed to enhance user experience and fund Site operations.

Information Security

The company implements advanced protection measures to prevent unauthorized access or breaches. Access to information is restricted to authorized personnel only. Despite strict measures, absolute protection cannot be guaranteed. The user acknowledges and agrees to this.

User Rights (Data Subject)

• Right to review information stored about them in the company’s databases.
• Right to request correction, update, or deletion of incorrect or unnecessary information.
• Right to objected to processing of personal information for specific purposes, including direct marketing.

Exercising rights can be done by contacting yael@losky.co.il or the company address listed at the beginning of this document.

Reporting Privacy Violations

A user who believes their privacy has been violated may contact us in writing with details of the incident. The company will review the inquiry and respond within a reasonable time, as required by law. The user may also contact the Privacy Protection Authority or competent judicial authorities.

Privacy Policy Updates

The company may update this privacy policy from time to time. Material updates will be clearly communicated to users (e.g., via a Site notice). Continued use of the Site after an update will be considered consent to the updated policy.

Website Privacy Policy Update Date: September 2025 This privacy policy document was prepared with the assistance of the WEB-A team — Privacy for Websites, Website Accessibility, App Accessibility, and Advanced Systems. All rights to this document are reserved. It may not be distributed, copied, or reproduced.